This is our MSP Marketing operating System™
It provides a mix of different services, to fit with your MSP's maturity & journey:
Business Fundamentals (one-off):
Your unique sales & marketing strategy & plan for the future. We call this Jetstream.
Marketing Foundation (one-off):
Building your MSP’s online presence, with a focus on conversion. We call this Take Off.
Passive Marketing (ongoing):
We’ll help you to get found online and get the basics in place on a monthly basis. We call this Mach 1.
We become your virtual marketing team (ongoing):
We’ll provide a mix of ongoing marketing, sales and advisory services to suite your budget. We call this Concorde.
First, let's create your MSP's marketing strategy and build a plan.
Spend a couple of hours with Wingman’s founder, Dave or our vCMO, Bryony, who will guide you through our proven “Jetstream Flightplan” process for unwrapping your MSP’s offer to the world.
Expect to face some tough questions.
They’ll report back with a detailed strategy & plan for you to take and use however you wish. Of course, we hope you choose to continue to work with us to execute – but that’s for you to decide.
We hear from many MSPs that they build their businesses based on ‘luck’. Through Jetstream, we’ll help you to get your business on a predictable flight path to growth.
Ready for Take Off?
With a strategy in place, we can then take your MSP's marketing foundation to the next level.
Too often, we’ve seen MSPs ‘setting fire’ to money, running expensive ad campaigns and events when they don’t have the right marketing foundation in place.
We believe that it’s false economy generating noise in the marketplace that generates visitors to your website, if your online presence isn’t fit for purpose and won’t convert. Shopkeepers, don’t open their shop without the windows nicely dressed and the lights burning brightly. It’s no different online.
For this reason, we’ve created an affordable, all-encompassing marketing service (for a one-off price) we call Take Off. It will give you the confidence to begin the marketing process with the right foundation in place.
It includes the elements listed below:
What's included?
1. Check-in call
2. Market analysis
3. Boarding call
4. Brand / logo development
5. Rebranding (optional)
6. Team and office photoshoot (optional)
7. Key messages creation
8. Website copywriting
9. Website build & creation
10. SEO & GEO (AI) set up
11. Testimonial sourcing template and plan
12. Creation of one video testimonial
13. Social media channels set up / review
14. Google Business Profile / Bing Places review
15. Google Analytics & search console setup
16. 12 months’ access to MSP Marketing 101
MSPs ask us regularly, “what’s next?” … Beyond having a foundation in place – how can we drive traffic, and start generating leads and conversations?
We have two levels of service beyond Take Off …
- Mach 1 is our passive marketing monthly service, designed to get your MSP found
- Concorde combines this passive marketing work alongside active campaigning as we set out to become your virtual marketing department
“I had proposals from four different specialist website agencies.
You asked the right questions. You understand MSPs. It just blew me away.”
Allan Khalil, ADC Solutions, Oklahoma, USA
Here's a list of our ongoing services.
Let's start a conversation. We can advise how to get right pieces of the jigsaw into place.
We can take your sales & marketing forward together.
BE FOUND
Drive visibility & generate intent data.
Tailored content and website experiences that increase discoverability, drive qualified traffic, and surface lead intent signals for follow-up.
BE HEARD
Grow awareness & build trust.
Strategic storytelling, content, and PR that elevate your profile, build credibility among key communities, and strengthen engagement.
BE FOLLOWED
Build authority & expand influence.
Networking that creates relationships, builds authority & establishes trust.
BE RECOMMENDED
Turn clients into advocates.
Client service effort that when matched with testimonials creates referral business & spreads the word of mouth.
BE NURTURING
Convert intent into opportunity.
Attract prospects through tailored, relevant messages so you can be found online.
BE ENGAGING
Generate warm leads & pipeline.
Outreach that turns intent data & insights into potential business.
BE CONVERTING
Consistently close new deals.
Sales activity that creates compelling proposals, and with follow-up activity to close new deals.
BE EVOLVING
Scale smartly & profitably.
Commercial planning and roadmap execution to support business transformation.
A scattered approach won’t solve your growth puzzle.
We can help you to create an integrated plan.
Each of our MSP clients has its own unique marketing strategy and approach.
All of these strategies are shaped around the core jigsaw pieces shown below.
All of these tactical elements are supported by the right platform AND the right humans to support your goals.
NEVER FLY SOLO.
Let's talk about you.
Get a free website review, discuss your goals or get planning your growth.
Claim your free website review with Josh or Mark, our conversation-starters. They will send over a video, worth more than a Club class seat, to set you on the right path.
If you’d prefer to have more of a chat and get some guidance from us – you know what to click …
